The assignment was to design a logo for a new business with a specific focus on using only geometrical figures.

The business I chose for this project is a made-up idea called Supersonic Records, a modern record shop located in downtown Toronto. The name, "Supersonic," comes from the echolocation abilities of bats, showing the shop's focus on offering a carefully chosen selection of music that connects with its customers. Since the business doesn't exist, I had the freedom to imagine how it could look and feel. This gave me the chance to create a unique logo that reflects their love for music and sound.

Logo Design

Software

Art Direction, Graphic Design, Illustration, Branding
‍2023

Rationale

Bat, (order Chiroptera), any member of the only group of mammals capable of flight This ability, coupled with the ability to navigate at night by using a system of acoustic orientation echolocation, has made the bats a highly diverse and populous order

Mockups

My E-mailLinkedInResume

Juan David Gomez

2024