ACT II

Graphic Design
Art Direction
Branding
2025

Act II is a brand so closely tied to the world of movies and entertainment, yet I feel it sometimes doesn't fully take advantage of those resources to promote itself to a wider audience. Many people are unaware of the variety of flavors Act II offers beyond the classic butter and sweet options. For this campaign, I wanted to tap into that cinematic connection and draw inspiration from different movie aesthetics such as horror, romance, and action to showcase Act II’s diverse range of flavors.