Spotify - It just hits!

Graphic Design
Art Direction
Branding
2025

Sometimes, almost as if by human instinct, we tend to categorize certain things or people based on age, gender, or race. Music is one area where this kind of exclusion still exists. It may seem trivial, but we often have internalized stereotypes that keep us from fully enjoying things.With this campaign,
the goal is to show that no matter who you are or how you identify, you can listen to whatever music you love. At the same time, it encourages people to stop judging others for their music choices. Music is so diverse that there’s no reason to set limits.